Aspect Ratio Guide for Pinterest

Idea Pin UI safe zone

Idea Pin Safe Zone (1080 x 1920px):

Top overlay:       170px  (progress bar, profile, follow button)
Bottom overlay:    340px  (title, description, reaction bar)
Left / right:        0px  (full width usable)

Safe zone:        1080 x 1410px
                  y=170 to y=1580

Key content rule:
  Place all critical visuals and text within the safe zone.
  Background can extend to the full canvas.
  Keep faces and products near y=500 to y=1300.
  Leave the bottom 340px clear for Pinterest UI.

Video Pin safe zone

Video Pin Safe Zone (1000 x 1500px, 2:3):

Grid display:       Full 1000 x 1500px
Auto-play:          Muted loop in Feed
Sound on:           User tap or click

Grid UI overlay:    Bottom ~80px title overlay
                    Keep key visual above y=1420px

Full-view UI:       Top ~100px, bottom ~200px
Safe zone:          1000 x 1200px, y=100 to y=1300

First 3 seconds:
  Pinterest auto-plays videos muted.
  The opening must communicate the promise without audio.

Shopping Pin tag safe zone

Shopping Pin Product Tag Safe Zone (1000 x 1500px):

Tag dot size:       ~24px diameter
Price bubble:       ~120 x 40px, extends right and down from dot

Tag placement rules:
  Avoid tags within 60px of any edge.
  Avoid bottom 100px; it conflicts with Pinterest title UI.
  Avoid top 80px; it conflicts with the save button area.
  Space tags at least 80px apart.

Recommended tag zone:
  x=60 to x=940, y=80 to y=1400
  About 880 x 1320px.

Board Cover dual-device safe zone

Board Cover Safe Zone (800 x 800px):

Upload canvas:       800 x 800px
Mobile display:      Full 1:1 square
Desktop display:     About 3:2 center crop, 800 x 540px
Desktop crop:        Top 130px and bottom 130px hidden

Both-device rule:
  Keep text, icons, and subject inside the center 800 x 540px.
  Let background texture extend to the full square.
  Do not put board titles in the top or bottom 130px.

Max Width Video Ad

Max Width Video Ad Specs:

Ratio:        16:9
Dimensions:   1920 x 1080px
File size:    Max 2GB
Duration:     3 seconds to 15 minutes
Display:      Full Feed width on mobile
Desktop:      Single-column width like a standard Pin

Use case:
  Brand awareness, product launches, high-impact moments.
  Expect a higher CPM than standard Pin ads.

Pinterest ad safe zone

Standard Image / Video Ad Safe Zone (1000 x 1500px, 2:3):

Promoted label:    Bottom-left, about 80 x 24px
Save button:       Top-right, about 40 x 40px
Title overlay:     Bottom ~80px in Feed grid

Safe zone:         Center 880 x 1380px
                   x=60 to x=940, y=60 to y=1440

Text in image:
  Use minimal, large, high-contrast text.
  It must remain readable at about 236px wide in the grid.

Search-engine-first decision tree

You are publishing:

Static image content:
  Product / ecommerce:
    -> Shopping Pin, 2:3 (1000 x 1500px)
       Add product tags inside the safe tag zone.

  Infographic / tutorial / recipe:
    -> Standard Pin, 2:3 if the content fits inside 1500px.
    -> Tall Pin, 1000 x 2100px only when more height is necessary.
       Critical content must stay above y=1500px.

  Lifestyle / inspiration:
    -> Standard Pin, 2:3 with high-quality vertical photography.

  Cross-platform reuse:
    -> Square Pin, 1:1 (1000 x 1000px)

Video content:
  Product demo / tutorial:
    -> Video Pin, 2:3 (1000 x 1500px)

  Mobile full-screen:
    -> Video Pin, 9:16 (1080 x 1920px)
       Cropped to 2:3 in the grid.

Multi-page content:
  -> Idea Pin, 9:16 (1080 x 1920px)
     Use 5-10 slides; max 20 slides.

Paid ads:
  Brand or product promotion -> Standard Image Ad, 2:3.
  High-impact video -> Max Width Video Ad, 16:9.
  Multi-product display -> Carousel Ad, 1:1.
  Ecommerce catalog -> Collections Ad or Shopping Ad.

2-file source workflow

The 2-file Pinterest source strategy:

Master 1: 2:3 image / video (1000 x 1500px)
  -> Standard Pin
  -> Shopping Pin
  -> Standard Image Ad
  -> Standard Video Ad
  -> 1:1 crop for square Pins and Carousel Ads
  -> Tall extension to 1000 x 2100px for recipes and infographics

Master 2: 9:16 image / video (1080 x 1920px)
  -> Idea Pin
  -> 9:16 Video Pin
  -> Instagram Stories, TikTok, YouTube Shorts
  -> 2:3 crop for standard Pinterest vertical output
  -> 1:1 crop for square fallback assets

Core insight:
  2:3 is Pinterest's golden ratio.
  It is the tallest Feed grid shape that avoids cropping.

Pinterest CSS containers

/* Pinterest Standard Pin - 2:3 golden ratio */
.pinterest-pin {
  aspect-ratio: 2 / 3;
  width: 100%;
  max-width: 1000px;
  overflow: hidden;
  background: #fff;
  border-radius: 16px;
  position: relative;
}

/* Pinterest Pin safe zone overlay */
.pinterest-pin-safe-zone {
  position: absolute;
  top: 60px;
  left: 60px;
  right: 60px;
  bottom: 80px;
  border: 2px dashed rgba(230, 0, 35, 0.3);
  border-radius: 8px;
  pointer-events: none;
}

/* Pinterest Tall Pin with grid crop indicator */
.pinterest-pin-tall {
  aspect-ratio: 10 / 21;
  width: 100%;
  max-width: 1000px;
  overflow: hidden;
  border-radius: 16px;
  position: relative;
}

.pinterest-pin-tall::after {
  content: "Grid crop line";
  position: absolute;
  top: calc(100% * 1500 / 2100);
  left: 0;
  right: 0;
  height: 2px;
  background: rgba(230, 0, 35, 0.6);
  font-size: 12px;
  color: #E60023;
  pointer-events: none;
}

/* Pinterest Idea Pin - 9:16 */
.pinterest-idea-pin {
  aspect-ratio: 9 / 16;
  width: 100%;
  max-width: 1080px;
  overflow: hidden;
  background: #000;
  border-radius: 16px;
  position: relative;
}

.pinterest-idea-pin-safe-zone {
  position: absolute;
  top: 170px;
  bottom: 340px;
  left: 0;
  right: 0;
  border: 2px dashed rgba(230, 0, 35, 0.4);
  pointer-events: none;
}

/* Pinterest Board Cover - 1:1 with desktop crop indicator */
.pinterest-board-cover {
  aspect-ratio: 1 / 1;
  width: 100%;
  max-width: 800px;
  overflow: hidden;
  border-radius: 50%;
  position: relative;
}

.pinterest-board-cover-desktop-zone {
  position: absolute;
  top: calc(100% * 130 / 800);
  bottom: calc(100% * 130 / 800);
  left: 0;
  right: 0;
  border: 2px dashed rgba(0, 100, 200, 0.4);
  pointer-events: none;
}

/* Pinterest Feed Grid simulation - 2 columns */
.pinterest-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px;
  width: 100%;
  max-width: 600px;
}